Needle & Thread’s Flagship Store Launch Party

 On the opening night of London Fashion Week, we celebrated the launch of our flagship store on London’s iconic King’s Road. Hosted by our Founder & CEO, Hannah, the night marked a milestone moment in true Needle & Thread style. We welcomed VIPs, press and friends of the brand for a dazzling evening of celebration.

 “The launch party was such a magical moment for us - welcoming our community into our King’s Road flagship felt like the most wonderful way to begin this new chapter.” - Hannah Coffin, Founder & CEO

From statement embroidered gowns to embellished mini dresses, our guests embraced high-impact glamour for a night filled with unforgettable moments. Hannah looked radiant in the Sequin Cascade Cami Plunge Gown, styled with the matching long sequin cape from our new collection.

Our guests transformed the space into a sea of sequins, @sebinaah wore our Malia Turtleneck Ankle Gown, @mayawilliams was seen in the Dandelion Ditsy Halter-Neck Ballerina Dress and @eniswardrobe was wearing our Scallop Sequin Halter-Neck Ankle Gown.

 The flagship provided the perfect backdrop to honour our journey so far. The store shimmered with statement looks, intricate embellishment and head-to-toe sparkle, setting the tone for an unforgettable evening. Including @carineatwere in our Dream Garland Strapless Gown, @tessmontgomery wore our Cressida Embroidery Scoop Neck Micro Mini Dress and @veronicagenest was seen in our Yvonne Sequin Cami Gown.

A night filled with music, celebration and immersive brand moments, guests enjoyed an exclusive first look at the new space, alongside bespoke catering, a curated DJ set with @zaramartin and keep an eye out for our Needle & Thread branded taxi as it zips around Chelsea for the next two weeks.