Our Flagship Store

  Step inside our new home on the King’s Road, thoughtfully designed to reflect the intricate detailing and delicate artistry that defines Needle & Thread. Enjoy a wonderful fairytale shopping experience where you can try on special pieces, from bridal and bridesmaid dresses to timeless formal dresses and elegant daywear. There’s also an adorable section for kids and babywear.

 Try on our collection of intricately embellished wedding dresses, romantic silhouettes and timeless designs. Whether you’re envisioning delicate lace, hand-sewn florals or soft tulle layers, browse our gorgeous boutique bridal range in store on the London’s King’s Road.

 .For life’s most memorable occasions, discover evening dresses perfect for those extra special formal occasions, like black-tie events, engagement parties or an evening soiree with friends and family. Shop in store and try on sequin ankle gowns, long sleeve dresses and embroidered mini dresses expertly crafted with Needle & Thread’s signature style.

  Bring effortless charm and romance to daytime events, discover romantic floral dresses made from soft, flowy chiffon and crepe fabrics to chic knitted skirts and matching tops. Explore our daywear collection on the King’s Road.

  Browse our extensive collection of wedding guest dresses designed for every type of celebration. From countryside ceremonies to chic city receptions, our occasion wear combines intricate detailing with modern wearability. Discover embellished midis, flowing maxi dresses, and romantic pastel tones that make the perfect statement without overshadowing the bride.

  Our selection of bridesmaid dresses has been crafted to complement the bride perfectly, including intricate maid of honour and mother of the bride options. Featuring elegant colour palettes, flattering cuts and exquisite embellishment, our range of occasion wear ensures your bridal party feels confident and beautiful.

  Shop in store for picture perfect kids and baby occasion dresses, expertly crafted to capture those mini-me moments with your little one. Lovingly designed for birthday parties, flower girl dresses, christenings and many more special occasions. A trip to our King’s Road store gives you the perfect excuse for a girl’s shopping trip to discover mummy & me matching styles you’ll treasure forever.

  Step inside our flagship store for go dress-up moment, we look forward to seeing you.

Where to find us 102 King’s Road, London, SW3 4TZ Monday – Saturday 10am – 7pm Sunday 12pm – 6pm Email - kingsroadstore@needleandthread.com Telephone - 0203 9490777